Advanced Certificate on Digital Marketing

Course Details

PG In Digital Marketing Course

  • 13 Modules
  • 6 - 12 Months

Course Overview

 

The PG in Digital Marketing is a practical, career-focused program designed to help students, professionals, and entrepreneurs build real-world digital marketing skills. The course covers SEO, Paid Ads, Social Media, Content, Analytics, AI tools, App & Product Marketing, with hands-on projects and live campaigns.

This program is ideal for anyone looking to start a career in digital marketing, upgrade skills, or grow their own business using performance-driven strategies.

 

Course Highlights

  • 10 In-Depth Lessons

  • Live Practical Training

  • Real Client Projects

  • Industry Tools Exposure

  • Internship & Placement Assistance

  • Website, App & Product Marketing Coverage

Who Should Enroll

  • Graduates & final-year students

  • Working professionals

  • Business owners & entrepreneurs

  • Freelancers & career switchers

What You Will Learn

  • Search Engine Optimization (SEO)

  • Google Ads & Meta Ads (Performance Marketing)

  • Social Media Marketing (Organic + Paid)

  • Content Marketing & Copywriting

  • Email Marketing & Automation

  • Google Analytics & Conversion Tracking

  • App Marketing & Product Growth Strategies

  • AI Tools for Digital Marketing

  • Freelancing & Agency Business Models

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Benefits

  • Learn job-ready digital marketing skills
  • Work on live campaigns & real brands
  • Build a professional portfolio
  • Get trained on latest tools & platforms
  • Improve career opportunities in agencies, startups & corporates
  • Start freelancing or your own digital marketing agency
Mon-Wed 09:00 AM - 08:00 PM
Thu-Sat 08:00 AM - 05:00 PM
Sunday Closed

FAQ

Find answers to the most commonly asked questions about the PG in Digital Marketing program. This section covers eligibility, course structure, certifications, placements, tools, and career opportunities to help you make an informed decision before enrolling.

Anyone with a basic understanding of the internet can join. The course is suitable for students, working professionals, entrepreneurs, and freelancers.

No. This course starts from fundamentals and gradually moves to advanced concepts.

This is a 100% practical, hands-on program with live projects, tools, and real-world case studies.

Yes, you will receive a PG in Digital Marketing Certificate along with tool-based certifications.

Yes. The course includes App Marketing, ASO, Product Positioning, and Growth Strategies, ideal for startup and SaaS roles.

Yes. We provide internship opportunities, placement assistance, and interview preparation support.

 

Absolutely. The course includes freelancing, proposal writing, client handling, and pricing strategies.

Google Ads, Meta Ads Manager, Google Analytics (GA4), Search Console, Canva, AI tools, SEO tools, and CRM platforms.

The course duration ranges from 6 to 12 months, including practical training and internship.

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Course Details:

Course Price:

70,000 INR

Instructor

Utkarsh Bhushan

Lesson Duration

48 Weeks

Lessons

45

Places for Students

12

Language:

English, Hindi

Certifications

Digital

Buy Course

SEMESTER 1: Digital Marketing Foundations

Module 1: Digital Marketing Ecosystem​

  • Evolution of Digital Marketing

  • Traditional vs Digital Marketing

  • Digital Consumer Behaviour

  • Digital Marketing Funnel & Customer Journey

  • Key Metrics & KPIs

  • Domain, Hosting & Server Basics

  • Website Types (Business, E-commerce, Landing Pages)

  • CMS Overview (WordPress, Shopify)

  • Website UX/UI Basics

  • Conversion Rate Optimization (CRO) Introduction

Practical:

  • Build a WordPress website

  • Create landing pages

  • Search Engine Working (Crawling, Indexing, Ranking)

  • Keyword Research & Intent Mapping

  • On-Page SEO

  • Technical SEO

  • Off-Page SEO & Link Building

  • Local SEO

  • SEO for E-commerce

  • SEO Audit & Reporting

Tools:
Google Search Console, Ahrefs, SEMrush, Screaming Frog

  • Content Strategy & Planning

  • Blogging & SEO Content

  • Website Content Optimization

  • Copywriting Frameworks (AIDA, PAS)

  • Visual Content Basics

  • Content Calendar Creation

SEMESTER 2: Performance & Social Media Marketing

Module 5: Social Media Marketing (Organic)

  • Social Media Platforms Overview

  • Instagram, Facebook, LinkedIn, YouTube Strategy

  • Reels & Short-form Content

  • Community Management

  • Influencer Marketing Basics

  • Social Media Analytics

Practical:

  • Build & manage brand social profiles

  • Content calendar creation

Google Ads

  • Search Ads

  • Display Ads

  • YouTube Ads

  • Shopping Ads

  • Keyword Match Types & Bidding

  • Conversion Tracking

  • App Install Campaigns

  • App Event Optimization

  • Deep Linking

  • SKAN basics (for iOS)

  •  

Meta Ads

  • Campaign Structure

  • Audience Targeting

  • Creative Strategy

  • Retargeting & Lookalike Audiences

  • App Install Campaigns

  • App Event Optimization

  • Deep Linking

  • SKAN basics (for iOS)

Other Platforms

  • LinkedIn Ads

  • Twitter Ads

  • Native Ads

  • App Install Campaigns

  • App Event Optimization

  • Deep Linking

  • SKAN basics (for iOS)

Tools:
Google Ads, Meta Ads Manager, Google Tag Manager

  • Google Analytics 4 (GA4)

  • Google Tag Manager

  • Event & Conversion Tracking

  • Attribution Models

  • Reporting Dashboards

  • App funnels & cohort analysis

  • Retention vs acquisition metrics

  • Event-based tracking

Practical:

  • GA4 setup

  • Event tracking via GTM

SEMESTER 3: Advanced & Specialization Modules

Module 8: Email Marketing & Marketing Automation

  • Email Marketing Strategy

  • Funnels & Automation

  • CRM Basics

  • Lead Nurturing

  • WhatsApp & SMS Marketing

Tools:
Mailchimp, HubSpot, Zoho CRM

  • Shopify Store Setup

  • Product Listing Optimization

  • Amazon, Flipkart, Meesho Ads

  • Payment Gateways

  • E-commerce Analytics

  • App Marketing

    • App Store Optimization (ASO – Play Store & App Store)

    • App Launch Strategy

    • User Acquisition (Google UAC, Meta App Ads)

    • Retargeting & Re-engagement

    • App Analytics (Firebase, AppsFlyer, Adjust)

    • App Retention, Cohorts & LTV

    • Push Notifications & In-App Messaging

    Product Marketing

    • Product-Market Fit

    • Go-to-Market (GTM) Strategy

    • Product Positioning & Messaging

    • Feature Launch Campaigns

    • Funnel Optimization for SaaS / Apps

    • Pricing, Packaging & Offers

    • Growth Loops & Virality

    Tools

    • Firebase

    • Google App Campaigns

    • Mixpanel

    • CleverTap

    • Appsflyer

  • AI for Content Creation

  • AI for SEO

  • Chatbots & Automation

  • Prompt Engineering for Marketing

  • Marketing Workflow Automation

  • AI-driven product growth

  • Predictive churn analysis

  • Personalized in-app experiences

Tools:
ChatGPT, Canva AI, Jasper, Zapier

  • Brand Monitoring

  • Reviews & Ratings Management

  • Crisis Management

  • Personal Branding

  • Freelancing Platforms (Upwork, Fiverr)

  • Proposal Writing & Pricing

  • Client Onboarding & Reporting

  • Agency Business Model

  • Sales Pitch & Client Acquisition

  • Portfolio Development

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