Performance Marketing Course Details
Certification On Performance Marketing
- 13 Modules
- 6 - 12 Months
Course Overview
The Certification on Marketing Technology (MarTech) is a practical, career-oriented program designed to help students, professionals, and business owners master the technology stack behind modern marketing.
This course focuses on real-world MarTech execution, covering CRM systems, marketing automation, analytics, customer data platforms (CDP), performance marketing technology, AI-driven marketing tools, and omnichannel engagement platforms.
Learners will work with live tools, real datasets, and practical workflows to understand how data, automation, and technology drive growth across digital channels.
This certification is ideal for those aiming to build careers in growth marketing, MarTech consulting, performance teams, SaaS marketing, or digital leadership roles.
Course Highlights
Industry-aligned MarTech curriculum
Hands-on training with real tools & platforms
CRM, Automation, Analytics & AI-focused learning
Live projects & real business use cases
Tool-based workflows, not theory-only
Startup, agency & enterprise MarTech exposure
Career guidance for MarTech, Growth & Automation roles
Who Should Enroll
Graduates & final-year students
Marketing professionals & growth managers
Tech professionals entering marketing roles
Business owners & startup founders
Performance marketers & automation specialists
Freelancers & career switchers
What You Will Learn
MarTech ecosystem & modern marketing stacks
Customer journeys, funnels & data flow
CRM systems & lead management technology
Marketing analytics (GA4, GTM, dashboards)
Performance marketing & AdTech tools
Marketing automation & workflow design
Email, WhatsApp & omnichannel automation
Customer Data Platforms (CDP)
AI tools for marketing & personalization
E-commerce, SaaS & product marketing tech
Attribution models, ROAS & revenue analytics
MarTech stack building & consulting frameworks
Utkarsh Bhushan
Digital marketing professional and agency founder with hands-on expertise in SEO, performance marketing, and growth strategy. Has worked with multiple brands and trained students through real-world projects and live campaigns.
Benefits
- Learn job ready MarTech skills
- Work on live tools, workflows & dashboards
- Build a professional MarTech portfolio
- Gain exposure to leading marketing platforms
- Understand how tech drives marketing ROI
- Start careers in MarTech, automation & growth roles
FAQ
Find answers to the most commonly asked questions about the PG in Digital Marketing program. This section covers eligibility, course structure, certifications, placements, tools, and career opportunities to help you make an informed decision before enrolling.
MarTech refers to the tools, platforms, and technologies used to plan, execute, analyze, and automate marketing activities. This includes CRM systems, analytics tools, marketing automation, AI tools, ad platforms, and customer data platforms.
This course is ideal for:
- Students & fresh graduates
- Working marketing professionals
- Business owners & startup founders
- Performance marketers
- Tech professionals moving into marketing
- Freelancers & career switchers
No prior MarTech experience is required.
No. The course is designed for non-technical and semi-technical learners. All tools and concepts are explained from basics to advanced with hands-on guidance.
You will get practical exposure to tools such as:
- CRM platforms
- Marketing automation tools
- Google Analytics 4 & Google Tag Manager
- Email & WhatsApp automation tools
- AdTech & performance marketing platforms
- AI-powered marketing tools
(Tool access may vary based on availability and learning modules.)
This is a highly practical course. Each module includes:
- Live tool demonstrations
- Hands-on assignments
- Real-world use cases
- Workflow and dashboard creation
Yes. We provide internship opportunities, placement assistance, and interview preparation support.
Yes. You will receive a digital MarTech Certification upon successful completion of the course and required assessments.
The course duration is 6 to 12 months, depending on the learning pace and selected batch.
Yes. Learners will work on:
- Real-world MarTech workflows
- Funnel & automation projects
- Analytics dashboards
- CRM and campaign setups
These projects can be added to your professional portfolio.
Yes. The course is designed to make you job-ready for roles such as:
- MarTech Executive / Specialist
- Growth Marketer
- CRM & Automation Manager
- Performance Marketing Analyst
- Marketing Operations Executive
Freelancing and consulting guidance is also included.
Yes, the course includes:
- Career guidance sessions
- Portfolio & resume building support
- Interview preparation
- Freelancing & consulting roadmap
(Placement assistance may vary by batch.)
SEMESTER 1: Performance Marketing Foundations
Module 1: Introduction to Performance Marketing
What is Performance Marketing
Performance vs Brand Marketing
Paid Media Ecosystem Overview
Key Performance Metrics (CPC, CPA, ROAS, LTV)
Funnel-based Advertising Strategy
Practical:
Identify performance channels for a business
Map funnel stages to ad platforms
Module 2: Marketing Funnels, Audiences & Buyer Psychology
Awareness, Consideration & Conversion Funnels
Buyer Personas & Intent Mapping
Cold, Warm & Hot Audiences
TOFU, MOFU & BOFU Campaigns
User Behavior & Decision Triggers
Practical:
Create a funnel for a real product/service
Audience & intent mapping exercise
Module 3: Ad Creatives, Copywriting & Offer Design
Performance-driven Creative Strategy
Ad Copy Frameworks (AIDA, PAS, Hooks)
Visual Psychology & Scroll stopping Creatives
Offer Structuring & CTAs
Creative Testing Frameworks
Practical:
Write high converting ad copies
Design creatives for multiple funnel stages
Module 4: Landing Pages & Conversion Rate Optimization (CRO)
Role of Landing Pages in Performance Marketing
Page Structure & Conversion Elements
Forms, CTAs & Trust Signals
Heatmaps & User Behavior Tools
A/B Testing Basics
Practical:
Build a high-converting landing page
CRO audit & improvement plan
SEMESTER 2: Platform Execution & Tracking
Module 5: Google Ads (Search, Display & YouTube)
Google Ads Ecosystem
Search Campaign Structure
Keyword Research & Match Types
Display & YouTube Ads Strategy
Smart Bidding & Quality Score
Practical:
Create a live Google Search campaign
Keyword research & ad group structuring
Module 6: Meta Ads (Facebook & Instagram)
Meta Ads Manager Overview
Campaign Objectives & Structures
Audience Targeting & Retargeting
Creatives for Reels, Feeds & Stories
Scaling Meta Ads Profitably
Practical:
Create a Meta ads campaign
Audience & retargeting setup
Module 7: Tracking, Pixels & Analytics (GA4 & GTM)
Importance of Tracking in Performance Marketing
Meta Pixel & Google Tag Setup
Event-based Tracking (GA4)
Google Tag Manager Basics
Conversion & Funnel Analysis
Practical:
Install pixels & events
Track conversions using GA4 & GTM
Module 8: Budgeting, Bidding & Campaign Optimization
Budget Allocation Strategies
Bidding Models (CPC, CPA, ROAS)
Optimization Levers
Scaling vs Stability
Performance Troubleshooting
Practical:
Optimize underperforming campaigns
Scaling framework exercise
SEMESTER 3: Advanced Performance & Specialization
Module 9: Customer Data Platforms (CDP) & Advanced CRM
CDP vs CRM
Unified Customer Profiles
Identity Resolution
Behavioral Segmentation
Data Activation
Practical:
Create unified customer segments
CDP-based campaign planning
Module 10: AI Tools for Marketing, Personalization & Growth
AI in Marketing Overview
Predictive Analytics
AI for Content & Ads
Chatbots & Conversational AI
Recommendation Engines
Practical:
AI-powered content creation
Chatbot flow design
Module 11: E-commerce, SaaS & Product Marketing Technology
E-commerce & SaaS Tech Stack
Subscription & Retention Tools
Funnel Optimization for Products
In-app Engagement
Product-led Growth
Practical:
E-commerce funnel mapping
Product growth use case
Module 12: Attribution Models, ROAS & Revenue Analytics
Attribution Challenges
First-click, Last-click & Multi-touch
ROAS, CAC & LTV Metrics
Revenue Dashboards
Data-driven Decision Making
Practical:
Build a ROAS dashboard
Attribution comparison exercise
Module 13: MarTech Stack Building, Consulting & Career Building
Building a Complete MarTech Stack
Tool Selection Framework
Startup vs Enterprise MarTech
MarTech Consulting Models
Career Paths & Certifications
Practical:
Design a full MarTech stack
Career roadmap planning