SEO Course Details
Certification On Search Engine Optimization
- 13 Modules
- 12 - 24 Weeks
Course Overview
The Certification on Search Engine Optimization (SEO) is a practical, career-focused program designed to help students, professionals, and business owners master organic search growth from scratch to advanced levels.
This course goes beyond basic SEO concepts and focuses on real-world execution, covering on-page SEO, technical SEO, content-led SEO, link building, website audits, local SEO, eCommerce SEO, and AI-powered SEO tools. Students work on live websites, real keywords, and actual ranking projects.
This certification is ideal for anyone looking to build a career as an SEO specialist, start freelancing, grow agency services, or scale their own business using long-term organic traffic strategies.
Course Highlights
Advanced SEO-focused curriculum
Live practical training with real websites
Keyword research, audits & ranking projects
Industry tools exposure (GSC, GA4, Ahrefs, etc.)
Freelancing & client SEO strategy guidance
Placement & internship assistance
Website, Local, eCommerce & Product SEO coverage
Who Should Enroll
Graduates & final-year students
Working professionals (marketing, tech, content)
Business owners & startup founders
Freelancers & career switchers
Agency professionals wanting SEO specialization
What You Will Learn
SEO Fundamentals & Search Engine Algorithms
Keyword Research & Search Intent Mapping
On-Page SEO (Content, HTML, UX)
Technical SEO (Site structure, indexing, Core Web Vitals)
Content SEO & Topical Authority Building
Link Building & Off-Page SEO Strategies
Local SEO & Google Business Profile Optimization
eCommerce & Product SEO
SEO Audits & Reporting
Google Search Console & GA4
AI Tools for SEO & Automation
Freelancing & Client SEO Strategy
Zac Livingston
Digital marketing professional and agency founder with hands-on expertise in SEO, performance marketing, and growth strategy. Has worked with multiple brands and trained students through real-world projects and live campaigns.
Benefits
- Learn job-ready SEO skills
- Work on live SEO projects & websites
- Build a professional SEO portfolio
- Get trained on latest SEO tools & platforms
- Start freelancing or offer SEO services independently
- Build long-term organic traffic & passive leads
FAQ
Find answers to the most commonly asked questions about the PG in Digital Marketing program. This section covers eligibility, course structure, certifications, placements, tools, and career opportunities to help you make an informed decision before enrolling.
Anyone with basic internet knowledge can join. The course is suitable for students, professionals, entrepreneurs, and freelancers.
No. The course starts from basics and progresses to advanced SEO strategies.
This is a hands-on, practical course with live projects, audits, and real ranking work.
Yes, you will receive an industry-recognized SEO certification after successful completion.
Yes, both Local SEO and eCommerce/Product SEO are covered in detail.
Yes. We provide internship opportunities, placement assistance, and interview preparation support.
Absolutely. The course includes client handling, pricing, proposals, and SEO reporting.
Google Search Console, Google Analytics (GA4), keyword research tools, SEO audit tools, and AI-based SEO tools.
The course runs for 48 weeks, including practical projects.
SEMESTER 1: Digital Marketing Foundations
Module 1: Digital Marketing Ecosystem
Evolution of Digital Marketing
Traditional vs Digital Marketing
Digital Consumer Behaviour
Digital Marketing Funnel & Customer Journey
Key Metrics & KPIs
Module 2: Website & CMS Fundamentals
Domain, Hosting & Server Basics
Website Types (Business, E-commerce, Landing Pages)
CMS Overview (WordPress, Shopify)
Website UX/UI Basics
Conversion Rate Optimization (CRO) Introduction
Practical:
Build a WordPress website
Create landing pages
Module 3: Search Engine Optimization (SEO)
Search Engine Working (Crawling, Indexing, Ranking)
Keyword Research & Intent Mapping
On-Page SEO
Technical SEO
Off-Page SEO & Link Building
Local SEO
SEO for E-commerce
SEO Audit & Reporting
Tools:
Google Search Console, Ahrefs, SEMrush, Screaming Frog
Module 4: Content Marketing
Content Strategy & Planning
Blogging & SEO Content
Website Content Optimization
Copywriting Frameworks (AIDA, PAS)
Visual Content Basics
Content Calendar Creation
SEMESTER 2: Performance & Social Media Marketing
Module 5: Social Media Marketing (Organic)
Social Media Platforms Overview
Instagram, Facebook, LinkedIn, YouTube Strategy
Reels & Short-form Content
Community Management
Influencer Marketing Basics
Social Media Analytics
Practical:
Build & manage brand social profiles
Content calendar creation
Module 6: Paid Advertising (Performance Marketing)
Google Ads
Search Ads
Display Ads
YouTube Ads
Shopping Ads
Keyword Match Types & Bidding
Conversion Tracking
App Install Campaigns
App Event Optimization
Deep Linking
SKAN basics (for iOS)
Meta Ads
Campaign Structure
Audience Targeting
Creative Strategy
Retargeting & Lookalike Audiences
App Install Campaigns
App Event Optimization
Deep Linking
SKAN basics (for iOS)
Other Platforms
LinkedIn Ads
Twitter Ads
Native Ads
App Install Campaigns
App Event Optimization
Deep Linking
SKAN basics (for iOS)
Tools:
Google Ads, Meta Ads Manager, Google Tag Manager
Module 7: Analytics & Data Tracking
Google Analytics 4 (GA4)
Google Tag Manager
Event & Conversion Tracking
Attribution Models
Reporting Dashboards
App funnels & cohort analysis
Retention vs acquisition metrics
Event-based tracking
Practical:
GA4 setup
Event tracking via GTM
SEMESTER 3: Advanced & Specialization Modules
Module 8: Email Marketing & Marketing Automation
Email Marketing Strategy
Funnels & Automation
CRM Basics
Lead Nurturing
WhatsApp & SMS Marketing
Tools:
Mailchimp, HubSpot, Zoho CRM
Module 9: E-commerce & Marketplace Marketing
Shopify Store Setup
Product Listing Optimization
Amazon, Flipkart, Meesho Ads
Payment Gateways
E-commerce Analytics
Module 10: App Marketing & Product Growth
App Marketing
App Store Optimization (ASO – Play Store & App Store)
App Launch Strategy
User Acquisition (Google UAC, Meta App Ads)
Retargeting & Re-engagement
App Analytics (Firebase, AppsFlyer, Adjust)
App Retention, Cohorts & LTV
Push Notifications & In-App Messaging
Product Marketing
Product-Market Fit
Go-to-Market (GTM) Strategy
Product Positioning & Messaging
Feature Launch Campaigns
Funnel Optimization for SaaS / Apps
Pricing, Packaging & Offers
Growth Loops & Virality
Tools
Firebase
Google App Campaigns
Mixpanel
CleverTap
Appsflyer
Module 11: AI Tools & Automation in Digital Marketing
AI for Content Creation
AI for SEO
Chatbots & Automation
Prompt Engineering for Marketing
Marketing Workflow Automation
AI-driven product growth
Predictive churn analysis
Personalized in-app experiences
Tools:
ChatGPT, Canva AI, Jasper, Zapier
Module 12: Online Reputation Management (ORM)
Brand Monitoring
Reviews & Ratings Management
Crisis Management
Personal Branding
Module 13: Freelancing, Agency & Career Building
Freelancing Platforms (Upwork, Fiverr)
Proposal Writing & Pricing
Client Onboarding & Reporting
Agency Business Model
Sales Pitch & Client Acquisition
Portfolio Development