Course Details

Learn from industry professionals who don’t just teach theory but work on real campaigns, real brands, and real results. Our instructors bring hands-on expertise, practical insights, and career guidance into every session.

Advanced Certificate on Social Media Marketing

Course Overview

The Certification on Social Media Marketing is a practical, career-oriented program designed to help students, professionals, and business owners master social media growth, engagement, and performance marketing from fundamentals to advanced strategies.

This course goes beyond posting content and focuses on real-world execution, covering organic growth strategies, paid social media advertising, content creation, influencer marketing, analytics, automation, and AI-powered tools. Learners work on live brand pages, real ad accounts, audience targeting, and conversion-driven campaigns.

This certification is ideal for anyone looking to build a career as a Social Media Manager, start freelancing, grow agency services, or scale their own brand using data-driven social media strategies.

Course Highlights

Advanced social media marketing curriculum
Live practical training with real brand pages
Content planning, ads & growth experiments
Industry tools exposure (Meta Business Suite, Ads Manager, Analytics, AI tools)
Influencer marketing & brand collaboration guidance
Freelancing, client handling & agency workflows
Placement & internship assistance
Instagram, Facebook, LinkedIn, YouTube & WhatsApp marketing coverage

Who Should Enroll

Graduates & final-year students
Working professionals (marketing, sales, content, founders)
Business owners & startup founders
Freelancers & career switchers
Agency professionals looking to specialize in social media

What You Will Learn

Social Media Fundamentals & Platform Algorithms
Audience Research & Content Strategy
Instagram, Facebook, LinkedIn & YouTube Marketing
Reels, Shorts & Video-First Content Strategy
Meta Ads (Facebook & Instagram Performance Marketing)
Influencer Marketing & Brand Collaborations
Social Media Analytics & Conversion Tracking
Lead Generation & Social Commerce
AI Tools for Content, Ads & Automation
Community Building & Reputation Management
Freelancing & Social Media Client Strategy

Benefits

Learn job-ready social media marketing skills
Work on live brand pages & real ad campaigns
Build a professional social media portfolio
Get trained on the latest tools & platforms
Improve career opportunities in agencies, startups & brands
Start freelancing or launch your own social media agency
Drive consistent leads, sales & brand growth through social platforms

Mon-Wed 09:00 AM - 08:00 PM

Thu-Sat 08:00 AM - 05:00 PM

Sunday Closed

FAQ

Find answers to the most commonly asked questions about the PG in Digital Marketing program. This section covers eligibility, course structure, certifications, placements, tools, and career opportunities to help you make an informed decision before enrolling.

No prior experience is required. The course starts from fundamentals and gradually moves to advanced social media strategies, paid ads, analytics, and automation.

This is a highly practical, hands-on course. You will work on live brand pages, real content strategies, ad campaigns, analytics dashboards, and performance optimization.

Yes. After successful completion of the course and assignments, you will receive an industry-recognized Certification in Social Media Marketing.

Yes. The course includes Facebook & Instagram Ads (Meta Ads), covering campaign setup, targeting, creatives, scaling, retargeting, and performance optimization.

Yes. We provide internship opportunities, resume support, interview preparation, and placement assistance based on performance and availability of roles.

Absolutely. The course includes freelancing guidance such as client acquisition, pricing, proposals, reporting, and managing social media clients independently.

You will learn Instagram, Facebook, LinkedIn, YouTube, WhatsApp Marketing, and influencer marketing, along with tools required to manage and scale accounts.

You’ll gain hands-on experience with Meta Business Suite, Ads Manager, analytics tools, scheduling tools, content creation tools, and AI-powered social media tools.

The course duration is 48 weeks, including live sessions, practical assignments, projects, and performance-based learning.

Yes. Business owners can use this course to build brand presence, generate leads, increase sales, and reduce dependency on agencies.

Yes. Students work on real brand pages, live campaigns, content calendars, ad accounts, and performance reports during the course.

Course Details:

Course Price:

30,000 INR

Instructor

Utkarsh Bhushan

Lesson Duration

12 - 24 Weeks

Modules

Places for Students

Language:

English, Hindi

Certifications

Digital

Enroll Now

SEMESTER 1: Social Media Foundations, Strategy & Content Systems

Module 1: Social Media Marketing Foundations & Platform Ecosystem

Evolution of social media & algorithm-driven platforms
Role of social media in the marketing funnel (Awareness → Conversion → Retention)
Platform comparison: Instagram, Facebook, LinkedIn, YouTube, X
Organic vs Paid vs Influencer marketing models
Social media KPIs (Reach, Engagement, CTR, CPL, ROAS)
Brand-led vs performance-led social strategies
Industry use cases (B2C, B2B, D2C, Personal Brands)

Module 2: Platform Setup, Optimization & Technical Configuration

Business vs Creator vs Personal accounts
Instagram, Facebook, LinkedIn & YouTube channel setup
Bio optimization, highlights & CTA placement
Content formats: Feed, Reels, Stories, Shorts, Lives
Hashtag research & discoverability mechanics
Account security, permissions & admin roles
Meta Business Manager setup & asset linking

Module 3: Audience Research, Psychology & Content Strategy

Audience persona building & psychographics
Customer journey mapping for social media
Competitor analysis & benchmarking
Content research using trends, insights & data
Content pillars & brand voice development
Monthly & quarterly content planning systems
Virality frameworks & trend forecasting

Module 4: Content Creation, Storytelling & AI Workflows

Visual branding & content consistency
Reels, Shorts & video-first storytelling
Scriptwriting & hook frameworks
Caption writing (storytelling, CTA, conversions)
Creative testing frameworks
AI tools for ideation, scripts, captions & visuals
Workflow systems for consistent posting

SEMESTER 2: Growth, Paid Advertising & Performance Optimization

Module 5: Organic Growth, Engagement & Community Building

Algorithm-friendly posting strategies
Engagement loops & retention tactics
Comment, DM & community management systems
Brand voice & audience interaction
Influencer seeding & collaboration strategy
Social listening & sentiment analysis
Handling trolls, crises & negative comments

Module 6: Paid Social Media Advertising (Meta & LinkedIn Ads)

Meta Ads ecosystem overview
Campaign objectives & funnel mapping
Audience targeting (interest, custom, lookalike)
Creative strategy for ads (hooks, offers, formats)
Budgeting, bidding & scaling strategies
Retargeting & funnel optimization
Lead ads vs website conversion ads

Module 7: Analytics, Tracking & Conversion Optimization

Platform analytics deep dive
Meta Ads Manager reporting
Pixel, events & conversion tracking
Funnel performance analysis
A/B testing creatives & audiences
ROAS, CPL & CPA optimization
Client-ready dashboards & reporting

SEMESTER 3: Specialization, Automation & Career Growth

Module 8: Influencer Marketing & Brand Collaborations

Influencer ecosystem & categories
Influencer discovery tools & outreach
Barter vs paid campaigns
Campaign planning & deliverables
Contracting & legal considerations
Measuring influencer ROI & performance

Module 9: Social Commerce, Lead Generation & WhatsApp Marketing

Social commerce strategy (Instagram & Facebook Shops)
Lead generation funnels on social media
WhatsApp Business & automation
DM selling & conversational marketing
Product & service launches via social
Conversion-focused content strategy

Module 10: Advanced Strategy, Automation & Scaling

Advanced content & growth frameworks
Automation tools & scheduling systems
AI tools for ads, creatives & analytics
Crisis management & brand safety
Scaling multiple accounts & brands
Team workflows & SOP creation

Module 11: Social Media Tools, AI & Future Trends

Meta Business Suite & Ads Manager
Creator, analytics & scheduling tools
AI tools for content, ads & reporting
Automation & no-code workflows
AI-driven discovery & algorithm shifts
Future trends & platform updates

Module 12: Freelancing, Agency & Social Media Career Building

Social media career paths (Executive → Manager → Strategist)
Freelancing platforms & inbound client systems
Pricing models & proposal frameworks
Client onboarding & retention
Building personal brand as a marketer
Scaling a social media agency
Interview prep & placement readiness